Believe it or not, Instagram is one of the most effective marketing tools today. According to Instagram statistics, one billion people are active on the platform, 90% of them follow at least one business, and Instagram has the best engagement rates. With over 25 million businesses on the platform, Instagram’s popularity is undeniable. No wonder so many people want to know how to get more likes on Instagram. Nowadays brands big and small use this platform to reach their target audience, present products or services, interact with customers, and increase their sales. Simply put, an Instagram presence is important. However, being present on Instagram is not enough to get results. It’s also not enough to post flashy photos or videos now and then. Likes are a currency and all users are obsessed with them. No matter how many followers you have, you want to boost your Instagram automatic likes for your posts, right? Even though Instagram has started hiding likes, we still care. For what? For companies, the number of likes provides information about the engagement and reach of users. In this article, you’ll learn why you should care about Instagram likes and learn 5 tips on how to get more likes. Let’s dive!

Know your target audience well

With over a billion monthly active users, your audience is active on Instagram. However, people are different and have different preferences. It’s nearly impossible to create universal content that works well for all clients. That’s why it’s important to personalize your content and find out what resonates with your potential customers. Therefore, it is important to understand your buyer’s personality. Ideally, the social media specialist managing the company’s Instagram account should have a good understanding of the target audience. Before creating Instagram posts, you need to know what your potential customers like and which testimonials they understand best. Knowing your audience will help you understand: What type of content do your followers like? Which sound is closest to you? What is the best time to post on Instagram? To better understand your Instagram visitors, you can use Instagram Stats to get data about your followers, or you can embed a lead generation landing page as a link and promote it in your posts and stories. If you know your target audience well, you can create Instagram posts that get more likes.

Create captivating images 

Instagram is all about visual content, so it’s no surprise that this platform is growing in popularity. For what? 65% of people are visual learners, so they perceive visual information better than text. Also, with an 8-second attention span, your Instagram followers probably don’t have the time or inclination to dig into your captions. If it takes time or effort to figure out a signature, people lose interest in your brand. In short, when planning your Instagram feed, you need to pay attention to the graphics. There are active Instagrammers on the platform, making over 95 million posts daily. This means users are being bombarded with Instagram content. Therefore, it is important to stand out from the crowd to attract your target audience with photos and videos. If you don’t have an in-house team of professional designers, you can use a free graphic design tool like Canva, which lets you drag and drop files like logos and brand fonts and create templates that fit your brand identity. It’s a simple yet effective way to create eye-catching images that will make your followers love your content.

Include calls to action in your signature 

Above all, marketing on Instagram is a matter of dialogue between your business and your customers. If you post, great. But if you invite your followers to join the conversation, all the better. The easiest way to do it is to ask questions and use the calls to action. Once you start interacting with your readers, your engagement starts growing. There’s a great variety of ways to interact with your readers, but asking them about their preferences is a proven one to get the conversation started. With an open-ended question and several hints about the image, Oreo invites its followers to join the conversation and discuss their preferences. Since people are focused on themselves, this tactic works well as people are happy to tell the world about their likes/dislikes, needs, and wants. To get more likes, you need to put your followers first and show your customers that you care about them. Therefore, your Instagram post should include a call-to-action that encourages users to join the conversation and feel a connection to your brand, giving them a reason to like your content.

Mention interested users in your posts

It’s no secret that most people are self-centered and 80% of social media posts are about ourselves. This means users pay close attention to posts that mention them or their favorite brands or influencers in any way. So, mentioning the profile in your post is a good way to get more likes. Whether you’re posting fan-made content, collaborating with influencers, or collaborating with other brands, tagging featured accounts on your Instagram posts makes those accounts and their followers more likely to see your content. Also, people are more likely to engage with content they feature, leading to more likes.

Use geotags and hashtags

you want to get more likes for your Instagram post, it is important to make sure that not only your followers see it. As? Add geotags and hashtags to help interested users who don’t follow you on Instagram discover your content. Done right, your post can also help you get more Instagram followers. At first, glance, finding a suitable hashtag or geotag and adding it to your signature seems easy. However, you must choose these boosters wisely. If you add a hashtag that people use frequently, your content may get hidden in the feed. Therefore, you need to create hashtags for your brand. Regardless of the niche of your business, whether you run an e-commerce business or a local business, selling on Instagram is possible if you constantly attract new followers who are interested in your content. Adding hashtags and geotags to your signature will help your content reach more people who, over time, can become your followers and customers. When non-followers discover and like your content, they are also likely to engage in a conversation with your brand on the platform and like your posts.