Tue. Dec 5th, 2023

App Analytics Market Overview:

The App Analytics market industry is projected to grow from USD 308.29 Million in 2022 to USD 1673.75 Million by 2030, exhibiting a compound annual growth rate (CAGR) of 23.32% during the forecast period (2022 – 2030).

Several businesses are quickly adopting digitalization from various sectors, significantly boosting consumer acceptance of mobile and online apps. According to a study by App Annie, the total number of mobile apps downloaded globally increased from 140.68 billion in 2017 to 204 billion in 2021. The increasing use of smartphones and other mobile devices, which has increased the number of people using and spending time on mobile apps, is another important driver pushing the adoption of app analytics solutions. Additionally, BYOD trends in the workplace are expanding, promoting the use of mobile devices as workers become more dependent on them. The e-commerce market’s fastest-growing segment is the one for mobile analytics solutions.

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Key Players:

Key Companies in the App Analytics market includes,

  • Taplytics, Inc. (U.S.)
  • Kochava (U.S.)
  • Adobe Systems Inc. (U.S.)
  • IBM Corporation (U.S.)
  • Amazon.com, Inc. (U.S.)
  • Google (U.S.)

Regional Analysis:

North America dominated the app analytics market for app analytics in 2021. Positive regulatory conditions are the main driver of regional growth. To address cyber security issues, 42 states in the US introduced around 240 measures in 2017, according to the National Conference of State Legislatures. As a result of this regulation move, states all around the nation will take various measures to solve cyber security issues.

Asia Pacific was the fastest-growing region for app analytics. This is due to the flexible economic policies and growing expenditures for in-app analytics solutions and services, which are changing quickly across several regional verticals; the app analytics market sees considerable potential prospects in this region. In addition, the market’s growth is anticipated to be constrained by significant skill shortages brought on by skilled workers migrating abroad and worries about data security and privacy in mobile apps. Additionally, recent developments by major app analytics market players, including alliances, fresh innovations, and acquisitions, are anticipated to fuel market expansion in this region.

Market Segmentation:

The global app analytics market has been segmented into type, deployment, application, and end user.

The app analytics market is segmented based on type: mobile app analytics, web app analytics, and others. The mobile app analytics segment had a prominent share in 2021. Analytics for mobile apps involves gathering and analyzing data from app usage, revealing details about apps’ functionality on several levels. These tiers include user behavior data, marketing-related data, and app performance data, which aid in turning data into information and that information into insightful knowledge.

Based on deployment, the market is segmented into on-premises and cloud. Cloud had a prominent share in 2021 in the app analytics market. In many information technology architecture-based businesses, cloud technology is used by corporate network managers to protect devices. On-premises was the fastest-growing segment. Resources for on-premise deployment are placed in an organization’s internal IT infrastructure, and the operational cost of doing so is more expensive than in the cloud.

Based on application, the market is segmented into revenue analytics, app performance analytics, user analytics, and others. The revenue analytics segment had a prominent share in 2021 in the market for app analytics. Revenue analytics ensures that plans and strategies stay on track with the overall objective and helps organizations learn more about their operations. This knowledge helps them create favorable conditions and make plans.

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Based on application, the app analytics market is segmented into retail, media and entertainment, logistics, travel and transportation, telecom and it, and others (education, energy and utilities, and manufacturing). The media and entertainment segment had a prominent share 2021 in the market for app analytics. The media and entertainment sector includes, among other things, OTT media, social media, music apps, and mobile or web games.

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