The ‘Global Bottled Water Market Share, Report and Forecast 2023-2028’ by Expert Market Research gives an extensive outlook of the global bottled water market, assessing the market on the basis of its segments like type, distribution channels, and region.
The key highlights of the report include:
Market Overview (2018-2028)
- Historical Market Size (2022): USD 251.54 billion
- Forecast CAGR (2023-2028): 50%
- Forecast Market Size (2028): USD 364.96 billion
Growing prevalence of gastrointestinal issues and dehydration, among other health issues, is increasing the demand for hygienic and potable bottled water around the globe. Increasing incidences of water borne diseases and growing contamination of tap water by disease causing pathogens and microbes is further fuelling the growth of the global bottled water market. Many consumers prefer bottled water over tap water as it is perceived to be safer and more hygienic as well as free of pollutants and harmful chemicals. Taste, colour, and odour concerns related to tap water are non-existent in the case of bottled water.
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The easy to carry and convenient to store nature of bottled water makes them the ideal choice for working professionals and consumers on the go. Furthermore, it is easily available in hypermarkets and supermarkets and convenience stores, among other distribution channels. Such features are making bottled water popular in various settings such as gyms, sports centres, and offices.
Novel branding and marketing strategies adopted by the key players of the market are projected to fuel the growth of the global bottled water market in the upcoming years. This includes promotion of bottled water as a healthier alternative to carbonated soda and sugar drinks and increasing consumer awareness.
Industry Definition and Major Segments
Bottled water refers to potable water sealed in a sanitary container that meets health regulations and is sold for human consumption. The portable nature of the bottled water makes easy to carry and ideal for consumption on-the-go. It is commonly available in glass and plastic water bottles in varying sizes and in both carbonated and non-carbonated forms.
On the basis of type, the market is classified into:
- Spring Water
- Purified Water
- Mineral Water
- Distilled Water
- Sparkling Water
Based on distribution channels, the market is segmented into:
- Supermarkets and Hypermarkets
- Convenience Stores
- Home and Office Delivery
- On Trade Channels
On the basis of region, the market is divided into:
- North America
- Asia Pacific
- Latin America
- Middle East and Africa
A key trend propelling the growth of the global bottled water market is the increasing emphasis on proper hydration due to growing awareness about the importance of consuming the required quantity of water each day. Proper hydration aids in regulation of body temperature, lubrication of joints, optimal functioning of organs, and delivery of nutrients to the cells.
Another crucial trend aiding the expansion of the global bottled water market is growing environmental concerns. With rising environment consciousness, there is an increasing emphasis on sustainable packaging for bottled water. Consumers are concerned about the negative environmental impacts of single use plastic water bottles, and in answer to these concerns, various bottled water manufacturers are adopting recyclable, lightweight, compostable, biodegradable, and environmentally-friendly packaging.
To boost consumer convenience, various key market players and manufacturers are also introducing innovative packaging formats with ergonomic designs and different bottle sizes, further fuelling the growth of the global bottled water market. Such innovations also include resalable bottles with easy grip and multi-pack solutions for bulk purchasing. The increasing popularity of flavoured, caffeinated, and electrolyte-infused water among consumers is another crucial trend bolstering the growth of the market for bottled water.
Key Market Players
The major players in the global bottled water market report are Nestlé SA, The Coca-Cola Company, Danone S.A., PepsiCo Inc., FIJI Water Company LLC., BlueTriton Brands, Inc., SUNTORY HOLDINGS LIMITED, Gerolsteiner Brunnen GmbH & Co. KG, Nongfu Spring Co., Ltd., VOSS of Norway AS, Grupo Peñafiel, and Bisleri International Pvt. Ltd, among others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
The report studies the latest updates in the market, along with their impact across the market. It also analysis the market demand, together with its price and demand indicators. The report also tracks the market on the bases of SWOT and Porter’s Five Forces Models.
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