Creating a successful online video platform in today’s world requires a powerful online presence and a well-defined strategy. With the rise of video-based social networks, companies can no longer afford to sit back and rely solely on traditional television to reach their audiences – they need to extend their reach to the world of online streaming.
Creating a successful online video platform starts with developing a clear set of goals and strategies. Think about what types of videos you want to stream, who will be creating the content, and who the target audience is. Defining these parameters is key to accurately setting KPIs, which will be helpful in tracking your success and growth in the future.
Once a plan is outlined, the next step is to choose the right platform for streaming. While there are many available, there are a few that stand out for their ease of use, features and performance: YouTube, Vimeo and Ustream. All three offer free accounts with varying levels of customization options, but there are also paid plans available for those looking for more flexibility and control.
Once you have chosen a platform, it is time to gain an understanding of your audience. This is a critical step as it will inform both the content that is produced as well as the promotional strategies that are employed. After all, without viewers the streaming effort will be for naught. Consider using existing media such as blog posts, social media, and email campaigns to reach viewers. Paid advertising may also be a good option if the budget is available.
Creating an online video platform can also benefit from leveraging existing tools and resources, such as dedicated online video tools. But be sure to vet your choices carefully to ensure they are right for you. Also, research the industry to understand the available technology and develop an understanding of how to best leverage it. It’s also a great idea to test the tools you choose to ensure they meet your expectations, as well as the expectations of your viewers.
Your next step should be to begin creating content. This is where the real work begins. If possible, have content created professionally prior to launching as this can provide a solid foundation for your platform. However, if you don’t have the resources for this, you can still create high quality videos at home with a good camera and some basic video editing software.
Finally, you will need to ensure that all the pieces of the puzzle come together correctly. Monitor viewership, metrics and feedback to ensure viewers are engaged and that your programming is meeting their needs. This will require ongoing work and likely adjustments over time as viewership evolves.
Creating an online video platform can seem like a daunting task, but with a bit of know-how and the right tools, it can be a great way to engage and reach viewers. Keep in mind, however, that it will take hard work and dedication to make it successful. Keep up with the latest trends and technology, and use data to make informed decisions. With the right plan and keen execution, you can build your success in the online video realm.