Have you noticed a drop in views of your Instagram Stories lately? Do you want to increase views of your Instagram Stories so you can reach more people? With over 70% of businesses in the US using Instagram, engaging your audience is extremely important. Brands are constantly competing for users’ attention. Instagram Stories can be one of the best ways to maximize your Instagram followers. But since Stories already get fewer views than Feed posts,
How can you make sure your content gets attention? And how do you ensure that the viewer sees through every story to the end?
In this article, you’ll learn why Instagram Stories are essential for brands, and 7 ways to increase views on your Instagram Stories.
What are Instagram Stories?
Instagram Stories show content with a duration of 24 hours. If you want a story older than 24 hours, add it to the Featured section of your profile. You can share multiple photos and videos per day, up to a maximum of 100. Inspired by Snapchat,
Instagram Stories have quickly become a must-have Instagram feature. In January 2019, it was reported that 500 million people use Instagram Stories every day:
Ways to Get More Story Views on Instagram
Here are 07 ways to increase views on your Instagram Stories:
1: Add an engagement sticker to your first story
One of the fastest ways to get views on your stories is to add engagement stickers (such as a poll, emoji slider, or quiz) to the first story you share: This instantly boosts engagement in Your stories, which is a big help. Step forward for the Instagram algorithm.
The more clicks and engagements your stories get, the more likely Instagram is to place them at the top of the queue.
2. The optimal number of Instagram stories per day
When you come back from a break, try not to post too many stories. The more stories you publish, the fewer people will see all the stories to the end. That means your engagement rate goes down. This means that the number of views decreases.
You need to stabilize your engagement rate as possible as you can. That means posting five to ten Instagram Stories when you get back. If you want to get Instagram Stories views:
- Post a maximum of 5-10 Stories.
- Make these stories count.
- These stories should appeal to most people who want to see all five.
- The more stories you have, the lower the number of views.
The fewer stories you have and the higher quality your stories are, the more people will see them. Increase your engagement.
This increase in engagement signals the Instagram algorithm that your content is valuable. And they want to show your content to more people.
3. Keep your audience engaged
There’s no better way to understand your audience’s feelings than by asking them directly. Stories allow you to continuously engage with your audience.
With engaging features like polls, questions, and quizzes, you can rest assured that you’re always on top of the mood of your audience.
4: Utilize one more story at the end of the day
This proven tip comes straight from Lindsay Ashcraft, Community Content Manager at Later.
“Adding a new story between 10 pm and 11 pm, just before our other stories expire, gives everyone an extra viewership boost.”
We don’t know exactly why it works so well, but trust us: it works. Using the Later option makes it easier to schedule hour-long Instagram Stories, increasing engagement.
Later, the community team also experimented with a short hiatus to see if it affected story views.
“We can’t see anything any usual,” says Lindsay. “Many people recommend it, but we are not able to regularly reproduce the results.”
5. Quality ideas for Instagram stories
High quality = interactive Instagram Stories.
“Interactive” has different meanings for different accounts and in different industries.
With a personal brand, interactivity can be as simple as asking questions and answers or sharing your everyday life. For a company, it could be a would you rather game.
See the next step for more ideas.
But in reality:
More interactions = more views.
I’ve found that the more interactive my stories are, the more views I get.
Use Instagram’s interactive tools:
Instagram Stories Stickers.
6. Become more accessible and transparent
Brands often struggle to reach their target audience. However, with regular interaction, people will find it easier to direct questions to you than to your competitors.
The more inspiring you are, the more successful your brand becomes.
You can also use Stories to engage your audience with your workflow. Try it out or go behind the scenes to increase brand awareness and build trust.
7: Be consistent
Consistency is one of the best ways to keep growing Instagram Stories views, increasing sales, and increasing engagement. However, posting an Instagram story daily can be a challenge, whether it’s deciding what to post, finding the time to create content, or forgetting to post altogether.
Why are Instagram Stories important?
With so many people interacting with Stories every day, your business should integrate Instagram Stories into its social media strategy. A third of the most viewed Instagram Stories come from businesses.
While newsfeed posts have a wider reach, stories are still relevant to your business.