Wed. Nov 29th, 2023

Rolex and its ability as an investment have created quite a stir in the watch realm recently. The brand’s rich history, unparalleled craftsmanship and commitment to excellence, ever since its inception in 1905, made the watches one of the most sought-after in the world.

Even though we always recommend people to buy watches they love, many have started purchasing pieces that serve as an investment. And ‘investment’ here means ‘get rich quick’! People now invest in the brand knowing they can sell Rolex at an elevated price later. Moreover, ever since Rolex has outperformed traditional options like stocks, gold, crypto and other assets in fetching results, it has become a desirable brand for collectors and investors alike.

But getting your hands on the right crown can be quite a thing. This blog will highlight some of the star Rolex investment pieces that you must acquire immediately without further delay.

Top 4 Rolex watches to invest in 2023


Adhering to its legacy of crafting timepieces for the champions and leaders, Rolex designed the Daytona for professional racers, allowing them to measure their lap time. The Daytona borrows its name from the most famous race in the world, the Daytona 500, held at the Daytona International Speedway in Daytona Beach, Florida.

The watches have an exceptionally legible tachymeter bezel and dials with snailed counters, blending high technology with sleek aesthetics. Some of the rare Rolex Daytona dials like the ‘Paul Newman’ dial draws a high valuation when you sell your Rolex in the secondary market.

Key features of the ‘Paul Newman’ Daytona

  • Reference: 6239
  • Case: 36mm
  • Material: Stainless Steel, 18ct Yellow Gold, 14ct Yellow Gold
  • Dial: Exotic Dial (Black, White, Champagne)
  • Crystal: Acrylic
  • Bracelet: Oyster/Jubilee Bracelet, Leather Strap


The Rolex Day-Date is a firm contender in this list. Worn by leaders, influencers, business magnates and celebrities, the Day-Date is popularly referred to as the President’s watch. After Rolex released the watch in 1956, it became one of Rolex’s flagship models for its ability to display both the day and date on the dial.

With a classic aesthetic and representing the perfect amalgamation of vintage and modern charm, the Rolex Day-Date ‘President’ Ref. 18238 reigns supreme. Made of solid gold, the 36mm timepiece is a must-have. Collectors are drawn to its association with status, power and success, while investors recognise its potential to appreciate due to its elite status, making the Day-Date ‘President’ a top investment choice.

Key features of the Day-Date ‘President’

  • Reference: 18238
  • Case: 36mm
  • Material: 18ct Yellow Gold
  • Dial: Champagne, Black, White (with/without diamonds)
  • Crystal: Sapphire
  • Bracelet: 18ct Yellow Gold President Bracelet


Initially made for globetrotters, pilots and international travellers, the GMT-Master II has fully etched its name in Rolex’s history as one of the most collectable watches. The watch is popular for its ability to track multiple time zones. But it is its iconic colour scheme that gifts the timepieces all the desirability. Over time, the aesthetic appeal of the Rolex GMT-Master II watches has garnered significant attention and one of its most prominent examples is the ‘Pepsi’.

The moniker ‘Pepsi’ derives its inspiration from the blue and red bezel combination, making it noticeable in an instant. The GMT-Master II ‘Pepsi’ is a prime choice for investors as they show steady growth in value. Collectors appreciate the nostalgic charm of its vintage design and modern versatility, making it a coveted acquisition.

Key features of the GMT-Master II ‘Pepsi’

  • Reference: 16750
  • Case: 40mm
  • Material: Stainless Steel
  • Dial: Matte Black
  • Crystal: Plexiglass
  • Bracelet: Stainless Steel Bracelet


A reliable tool watch with enduring style is what defines the mighty Submariner. The watch holds the proud title of being the first waterproof timepiece with a water resistance of up to 100 meters. Its iconic history, impressive durability and amazing quality make it a fixture in the list of the top investment Rolex timepieces. Additionally, the rare edition Submariners and the vintage models are the ones with the most demand.

One of the best-known Submariner models is the Ref. 16610 which has remained a classic since 1954. It was the last Submariner Date model featuring an aluminium bezel. The 16610 is perfect for those who want a little of everything: vintage, modern but still everything Submariner. The watch has shown a steady appreciation over the years, making it an attractive option for those looking to invest in Rolex.

Key features of the Submariner

  • Reference: 16610
  • Case: 40mm
  • Material: Stainless Steel
  • Dial: Black
  • Crystal: Sapphire Crystal
  • Bracelet: Stainless Steel Bracelet


Rolex, no matter the model is justly desirable and popular among both collectors and investors for their exquisiteness. The watches with their undeniable charm not only capture the essence of horological artistry but also hold the promise of appreciating in value over time.

Whether you share a deep passion for horology or are interested in strategic investment, the Rolex watches listed above will surely fetch you the potential return on investment when you sell your Rolex while making a statement on the wrist.

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